How to Create a Content Calendar

Calendars are used to plan and organize the creation, distribution, and promotion of content. They help ensure that you consistently produce and share high-quality content that aligns with your business goals and resonates with your target audience. Here’s how we do it :

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Define Content’s Goals:

What do you want to achieve with your content ? Do you want to drive traffic to your website, increase brand awareness, or generate leads? Clearly defining your goals will help you create content that is aligned with your business objectives.

Determine target audience: Who are you trying to reach with your content ? Understanding your audience will help you create content that resonates with them and addresses their needs and interests.

Decide on the types of content : Will you create blog posts, social media posts, newsletters, videos, or a combination of these? Consider what types of content will be most effective in achieving your goals and resonating with your target audience.

Plan out publications: Use a spreadsheet or a content calendar template to plan out the content you will create and when you will publish it. Consider factors such as peak activity hours, seasonal trends, holidays, and important events related to your business or industry.

Assign tasks and deadlines: Assign tasks to team members or freelancers and set deadlines for when each piece of content should be completed.

Review and adjust the calendar regularly : As you create and publish content, review and assess the effectiveness of your content calendar. Make any necessary adjustments to ensure that you are consistently meeting your content goals.

here are several options to use throughout different campaigns that can help you create your content calandar :

1. Google Calendar: Google Calendar is a free and simple tool that can be used to plan and organize your content. You can create different calendars for different content types and set reminders for publishing dates.
2. Trello: Trello is a project management tool that can be used to create a content calendar. You can create boards for different content types, add cards for individual pieces of content, and set due dates for publishing.
3. Hootsuite: Hootsuite is a social media management tool that also includes a content calendar feature. You can plan, schedule, and publish content across multiple social media platforms all in one place.
4. Asana: Asana is a task management tool that can be used to create a content calendar. You can create tasks for individual pieces of content, set due dates and assign them to team members.
5. CoSchedule: CoSchedule is a content marketing tool that includes a built-in content calendar feature. You can plan, schedule, and publish content across multiple channels, and also track your performance.
6. Airtable: Airtable is a database management tool that can be used to create a content calendar. It can be used to create a base with different tables to organize and schedule the content, it can also be integrated with other tools like Trello, google calendar and more.

Ideas on how to fill your content calendar

Most social network’s algorythms preveligize quantity over relevance, so growing your online presence through these means is more a question of finding ideas and pretexts to posts than communicating one’s activity.

A powerfull tool to find things to post content about is a commercial calandar that will help you find a theme for a dozen posts each months.

An other idea is to scout questions about your activity on a top content creator’s comment section that they did not respond to, and make a post answering in details with all the interesting facts you can find on the subject. Great chances this question is common among your target and it will help you attract qualified leads. Never forget to keep up with your industry trends and news and check QnA sites like Quora to get in touch with your target’s concerns

If you need help maximize your online presence reach out to our expert content strategy services. Our team will work with you to develop a customized strategy that aligns with your goals and resonates with your target audience. Contact us today to start seeing results and reaching your full potential.